Super Deluxe's appetite for weird but meaningful content was insatiable. The challenge was to come up with a fun idea we could collaborate with our new friend, acclaimed rapper Donnie Shaquan "Skillz" Lewis.

An over-the-top, Rick Ross-inspired rap video about toxic masculinity giving men permission to cry, put through Super Deluxe's internet-psychedelic lens. Starring comedian Ify Nwadiwe.