As a founding member of BuzzFeed's Animation team, I was responsible for shaping the look and feel of what an animated BuzzFeed video could be, all while producing content that highlighted BuzzFeed's core tenant of reliability.
Though identity-based pieces performed okay, videos that featured talking animals did exceptionally well. As data came in, I adapted my strategies, and the video "Your Cat is Judging You" was in the top ten most shared videos in BuzzFeed history for eight months straight, topping out at approximately 100 million views across Facebook and YouTube.
Other bizarre career highlights at BuzzFeed include: