Launching a late night show in 2024 is no small task. I was brought on Paramount and CBS's newest show, @fter Midnight with Taylor Tomlinson, splitting time between the digital team, responsible for social content, and the graphics team, which custom built graphics for each show's games. Every day on a late night show is a sprint to the finish line, leaving little room to pause, reflect and tweak.

During the show's first hiatus week, I was given the opportunity to imagine a larger branding system that bridged the gap between in-show graphics, digital, and the incredible work produced by Trollbäck + Company.

Working with a small group of EPs, I imagined a flexible set of rules that could be adopted by anyone from motion designers to social content editors. Whenever I'm working with a comedy client, my first priority is to always let the comedians be funny and let the design support that by making them look cool and relevant.

I borrowed imagery and inspiration from modern UI design, but held the reins tight as I never wanted to be too literally about "living inside the internet" which felt corny and dated.