The content studio known as Fine Brothers Entertainment was in need of a brand refresh. Their original logo was a holdover from their early days as a small team, but by 2019, they were a fully operational and quite successful content studio, and they needed a logo and visual identity to represent that.

Working with FBE Creative Director Derek Baynham and CEO Marc Hustvedt, we developed an entirely new brand identity that spoke to the vibrancy and youth of the studio's core audience. The challenge was to build a visual system that could easily be used by their internal team, but also pair well with brand partnerships.

The end result was an exciting mix of bright colors inspired lightly by Memphis designers and classic 90s-era Nickelodeon.

FBE was later renamed React Media and our branding work continues to be used in their company identity.