Repurpose is a female-founded business with a mission to eliminate plastic pollution, producing home-goods that are 100% plant-based and compostable. Repurpose's founder Lauren Gropper needed to produce a founder video re-introducing herself to a market that finally caught up to her vision.

Working with Repurpose's internal brand team, we developed a mixed-media approach that required only one day of shooting with Lauren, whose schedule as Founder & CEO and mom was packed. Repurpose had never experimented with animation like this before, and we worked hard to maintain the spirit of brand guidelines throughout the piece.

To the right is an early animation test I sent over to the Repurpose team to show them how we could incorporate 3D animation without making it feel forced or out of place.

Below are the storyboards I drew and sent to the client after reading their initial script.